The CRO agent that ships, not advises

Your landing optimizes itself. In real code.

Vela connects your GitHub repo, audits your code, drafts variants (PR + feature flag), A/B tests them on real traffic and iterates — autonomously. You review and merge. Or you don't.

No unreviewed deploys100% in your repo
Vela · control roomagent active
Qualified leads · 30d
0+34%
Running experiments
exp_47Hero headline · A/B+18%winner
exp_52Pricing CTA · A/B/C
running
exp_53Social proof positionqueued
Growth teams already dogfooding
HookflowCastlParettoNorthwindDEScriptVelour
The problem

Classic CRO is slow, expensive, and ends up in the backlog.

You know your landing could convert better. But between the $6k/mo agency, the tool that only does dashboards, and a product roadmap that's already full — nothing ever moves.

01
Agencies advise, they don't ship

You get a 40-slide PDF. Implementation lands back on your team — and comes after everything else.

02
CRO tools measure, they don't fix

Endless heatmaps and session replays. You know something's off, but writing the code is still on you.

03
CRO always loses the trade-off

Against a feature or a critical bug, “change the H1” never wins the sprint. The test never ships.

The loop, on autopilot

You connect your repo. The agent runs the loop.

Five steps that chain together on their own — and every change stays a diff you can reject.

01
Audit
The agent reads your code and spots what's blocking conversion.
02
Draft
It writes the variants. Real code, a PR, behind a feature flag.
03
A/B test
Variants live, traffic split, measured live on your real visitors.
04
Measure
Qualified leads, not vanity clicks. The data decides, not the HiPPO.
05
Iterate↻ on loop
Keeps the winner, starts again on the next weak point.
The product

An agent inside your repo. Not a layer on top.

STEP 1

Connect your repo in 2 minutes

A GitHub app, scoped permissions, and you're off. The agent works on branches — never on your main without your green light.

  • Read / PR permissions only
  • Next.js, React, Vue, Astro, SvelteKit…
  • Revocable in one click, anytime
github · connection
acme/marketing-site
main · Next.js 16
connected
acme/app-dashboard
main · React
Connect
STEP 2

Real code, in a PR. You stay in control.

Every variant arrives as a review-gated pull request, behind a feature flag. You read the diff, comment, merge — or close it. Nothing ships to prod without you.

  • Review-gated by default — zero auto-merge
  • Your code style, your design system
  • Instant rollback via the flag
Variant: outcome-driven hero CTAreview-gated
12<a class="btn-primary">
−13  Get started
+13  Book a demo — 20 min
14</a>
checks passed+1 −1 · 1 fileMerge
STEP 3

Measure leads, not clicks

The agent wires conversion to what actually matters: booked demos, activated signups, pipeline. Statistical significance computed, winner promoted automatically — loser rolled back.

  • Goal = qualified lead, not page-view
  • Significance before any decision
  • Connect your existing CRM / analytics
exp_47 · Hero headlinesignificant · 96%
A · control4.2% · 51 leads
B · variant winner5.0% · 68 leads
+18% qualified demospromoted to prod →
Comparison

Why not an agency, a tool, or a hire?

CriterionVelaCRO agencyCRO toolIn-house hire
Writes the code for you✓ PRs ready
Runs 24/7, on loop
Code in your repo, your stacksometimesthird-party script
Time to first testdaysweeksdaysmonths
Indicative monthly cost$$$$$$$$$$$$$
We eat our own dog food

The free audit you can run? That's exactly what the agent does continuously on your repo.

The public audit is a login-free preview of the first pass. Connect your GitHub and the real loop runs on your code, 24/7.

+34%
more qualified leads on average, first 90 days
11d
to the first winning variant
0
unreviewed deploys. Ever.
100%
of the code in your repo, your stack
no login · ~30s

Not ready to connect your repo yet?

Start with the free audit. Paste your landing URL and Claude returns a score and 4 concrete actions — exactly what the agent would do first.

Audit my landing — freePowered by Claude · no card required
FAQ

The questions we get asked

No. Everything goes through a review-gated pull request, behind a feature flag. Nothing reaches prod unless you merge. And the flag enables an instant rollback if needed.

Connect your repo. Let the agent ship.

30 live minutes: we connect your GitHub, run the first full audit and show you the first variant. You stay in control of everything.